Point of Purchase Advertising International (POPAI) announced the winners of its 54th annual Outstanding Marketing at Retail Achievement (OMA) Awards Competition during GlobalShop 2012. Nearly 500 entrants from over 100 companies were adjudicated in 26 industry categories during this year’s competition. Entries were judged on design, innovation, interactivity, and the proven ability to lift sales.
Englander dZignPak is excited to announce their accomplishment of winning the Gold OMA Award in the Home & Garden category for our ‘BIC Lighter Holiday ½ Pallet’ display in the Temporary division.
The BIC Lighter Holiday ½ Pallet Display
Objectives: The primary objective was to provide sales lift during the holiday season by creating an inviting home environment using the elements of a curved fireplace, candles, and BIC’s warm color scheme of yellows and reds. It was also important to make the display easy to execute at the store level.
Materials: Except for the wood pallet, the display is made entirely of E, B, and C-flute corrugated paper material, with the solid color areas being flexo-direct print and the process images being litho-labeled and mounted to corrugated paper. The quarter rounds are made of litho mounted E-flute. The protective elements, inner pack and shroud are C-flute.
Results: Sales lift was positive. The buyer was very pleased with the display and overall store execution was much better than previous PDQ executions.
Credit & More Information:
Source: POPAI OMA Awards Page
For More Information on the OMA Awards: Visit POPAI’s Website
Global Shop Show: Visit the Global Shop Website
BIC Lighters: Grill with BIC